Unlike a traditional backpack, you can quickly and easily change the look of your Baobao as often as you’d like. The unique copper buttons located on the front compartment of your Baobao allow you to attach and remove any one of the unique “faces”, effortlessly transforming the entire appearance of your Baobao. Thus, the slogan, “one backpack. million faces”. All of the faces are carefully designed by select artists who believe art should be shared with the world. Baobao also holds regular online voting contests to discover new artists for future faces.